For most people, the start of a new year means the chance to turn over a new leaf.
It’s time to reach out to these potential new customers and emphasise the reason that your brand needs to be be part of this new beginning in their life.
Here are three reasons why refreshing your photography is the right choice for your company in the new year:
1. Kickstart the new year, right.
If a new customer visits your website and all your imagery appears out of date and your social media feed has gone stale from posting the same images over and over again, the chances are they aren’t going to get that good first impression that you need to be showing.
Having fresh, current photography will draw your customer in faster.
With pages with images receiving 94% more views than their text only counterparts. It’s clear that having a strong visual presence online will drive your brand forward in the new year.
2. Get a head start
By getting your plan in place early you can get a leapfrog on your competition. This may seem obvious, but it’s often overlooked.
If you start your campaign now, then it can be in place ready for the new year while all of your competitors are only just getting their marketing strategy in place and are still slowed by the effect of all the Christmas turkey!
3. Present old customers with a new perspective
Finally, it’s the perfect time to bring back the sheep who may have wandered from your flock. Having a fresh website, full of new photography and maybe a new video too will remind your old customers that you still exist and give them a reason to visit your website again.
Returning visitors spend an average of 5 minutes 31 seconds on a website, while new customers only spend 2 minutes 31 seconds – a difference of over 100%.
It’s important to use those extra three minutes to really show your customer why they should invest in your brand and how you can make their life better.
It’s important to get the correct photographer to carry out your re-vamp. With close to a decade of experience in commercial photography, Jak Spedding has the ability to bring out the best in your brand.