Your customers’ first taste of your food will be with their eyes.
So, whether that’s via the enticing packaging on the shelf as they walk through the supermarket, or through a series of tempting advertising campaigns online or in print, that initial image needs to make the customer scream “get in my belly!”.
The #foodporn revolution – where it seems like every single meal is photographed, filtered and posted to social media sites such as Instagram and Twitter – has pushed the boundary of what is considered achievable.
Nowadays, everyone is an amateur food photographer, so businesses need to do a lot more to stand out from the crowd and position themselves as the experts in culinary excellence.
It’s no wonder, in light of this, that food photographers have had to raise the bar considerably, in order to compete with the growing market.
It’s no longer possible to scrimp on food photography if you’re expecting results that will wow your customers and keep them coming back for more.
In the same instance, it’s becoming more and more difficult for photographers who lack the experience in this field to blag their way through the process and satisfy businesses with a lacklustre attempt at capturing the money shot.
That’s why it is increasingly important to hire a photographer who specialises in food photography and has a solid background in producing outstanding work, time after time.
With nearly a decade of experience in shooting food photography for large clients such as Asda and Spar, Jak Spedding has the flair and knowledge to turn almost anything into a mouth-watering masterpiece.