As 2018 comes to a close, it’s time to look forward to what the most important photography trends for 2019 will be and how you can use them to improve your own work.

Mixed media

I predicted this in my photography trends for 2018 and (thankfully) I wasn’t wrong!

Combining moving image with text and interactive elements is going to be even bigger in 2019 as consumers look for more ways to interact with a brand to create that online connection.

It’s the connection to the consumer that is really going to drive sales in 2019 as more and more people are seeking a genuine experience from a brand, and are willing to pay a bit more for it, than wanting a cheap and cheerful transaction.

The death of the one size fits all photograph

The second of our photography trends for 2018 will ring true for anybody who has set up multiple social media accounts recently.  You will know the pain of having to find a template to resize each profile picture and cover photo to fit the space.

This is extending more and more into the photography environment too. Apps like Instagram’s IGTV tried to change the way we watched video in 2018, apart from the first few weeks of initial buzz it did largely fall flat but has opened up a lot of creators to producing content which is native to each platform rather than trying to force everything to fit.

Social media platforms are also getting more competitive with each other and competing for your time. That dreaded word of “algorithm” starts to really come into play if you’re looking to get as much organic reach as possible and one of the best ways to receive a boost from a platform is to produce content which is specific to it.

Pantone Colour of the year

The behemoth of colour that is PANTONE have just released their colour of the year for 2019.

Drum roll please…

It’s Living Coral – PANTONE 16-1546 – which, according to PANTONE, is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.

Going old school

Nostalgia will be big business in 2019 and brand such as Adidas are already taking advantage of this trend taking the website for their latest trainer launch back to the 90s.

With the re-emergence of the instant camera and the continued rise of film, including Kodak bringing its Ektachrome film back to the market at the end of 2018, I would expect to see a lot more crushed blacks and cross processed filters on Instagram to try and emulate this re-discovered medium.

Being provocative

The need to create “thumb-stopping” content has never been greater.  

With social media usage rising on a daily basis, having the ability to stand out from the crowd and being willing to push your brand as close to the morality line as possible is going to really separate the successful brands in 2019.

This doesn’t mean having to get all phallic but political statements such as Nike’s recent Colin Kaepernick campaign have really captured the public’s attention so expect to see more of it in 2019.

That’s it for my top five photography trends for 2019, are there any trends you see coming over the next year which you think i have missed off?

If so, pop them in the comments below and be sure to sign up to my newsletter to receive free weekly photography tips directly to your inbox.

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