The time has come to say goodbye to 2017 and welcome in 2018 and all the new creative freedom that it provides.
Before we go wild with all the new photography ideas which popped into our heads after a few festive tipples, it’s important to understand which trends are going to be popular this year and how they can be used to your advantage.

So, what are the major photography trends for business that will be dominating the marketplace in 2018?
Below are four of the biggest trends which I think will cause a stir in the photography world in 2018:

1. 18-3838

The masters of everything that is colour, Pantone, have chosen (drum roll please) Ultra Violet as their colour of the year.
According to Pantone:

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

What’s your thoughts on this, game changer or just purple?

2. Mixed media

GIFs have been around for years and have always seemed like the younger, slightly uglier brother of video but I think 2018 could be a breakthrough year for the humble GIF!

The traditional fuzzy GIF of old is now long gone with many combining photography with illustration and text in a way which ticks all the boxes!

With giant brands such as McDonalds and Starbucks taking to Instagram to show off their GIFs towards the end of last year, it’s clear that they have invested heavily in the format and have produced some absolute amazing work which serves only to inspire others to follow the trend.

3. Authenticity

With last year’s prominent rise of #fakenews, the general public has become more aware of where the information which is put in front of them has come from. With France making it compulsory to mark any commercial image which has been retouched with the label ‘retouched photo‘, the #nofilter revolution is going to come to the forefront of many campaigns.

Of course, there are situations where, as a photographer, you may not want to supply unretouched images. The main one which comes to mind is products (LINK), where you are selling the idea of a certain lifestyle, but I think in the fashion world especially we may begin to see a lot more transparency.

4. Get out more

This rage against the machine rippled through the social media world and increased wanderlust proved to be a massive influence on social media platforms throughout 2017. I don’t see that trend slowing down for 2018.

Companies are increasingly wanting to present themselves as more in-touch with the natural world and this will begin to be represented by their imagery across multiple platforms.

Using natural props alongside your product, like above, will be a big trend of the next twelve months.

As an experienced commercial photographer, it’s crucial for me to be aware of these trends and use them to provide the most up-to-date styles for my clients, in order to help your business or product do the best it can in 2018.
Do you plan to incorporate any of these trends into your marketing strategy this year?

If you want to discuss how to tap into 2018 photography trends for your business then please do not hesitate to get in touch. It won’t be as expensive as you think and you can get fantastic results like this!

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