In my previous post, I discussed the benefits of using 360 virtual tours for your business. Well, I made such a persuasive argument for the benefits of virtual tours that I have invested A LOT of time over the past months getting myself up to speed with not just the technology but how to implement it on Google Maps.

I’m pleased to say this hard work has paid off and I have recently been awarded a Google Trusted Photographer badge. This means I have reached Google’s brand guidelines for producing consistently high quality 360 imagery and I am now available as a Google Trusted Photographer “For Hire” in Lancashire via the Google Street View page or contacting me directly.

In gaining this certification and by building a growing client base along the way, I found there were a number of questions which I was being asked on a regular basis. Hopefully, the below can help you find out what you need to know and dispel some of the myths surrounding virtual tours.

What does it mean to be a Google Trusted Photographer?

Firstly, a Google Trusted Photographer is not in any way employed by Google. What the badge on their profile shows you is that they have consistently provide high quality imagery to Google Street View which Google has recognised and awarded them a Trusted status.

What is Google Street View?

Google Street View was originally introduced in America in 2007, allowing users to virtually tour five American cities, all from the comfort of their own home. It has since been rolled out across most of the western world and allows people to navigate through areas and even go inside buildings – all in immersive 360 degrees.

Do I need to hire a Google Trusted Photographer?

The simple answer to this is no. Anybody can post 360 photography to Google Street View via the app and (assuming the images pass Google’s guidelines) use it for their business. However, by hiring a Google Trusted photographer you are guaranteed to meet Google’s requirements. You need to remember that the image could remain on Google indefinitely. If you get the wrong photography now, it’s potentially there for your customers to see for years to come.

Hiring a Google Trusted Photographer also brings with them their experience of shooting 360 degree imagery and the investment they have made into purchasing the extra kit which is needed in order to obtain the best possible virtual tour for your business.

If you want to discuss your virtual tour photography then please, get in touch.



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