With 2.62 billion people currently using social media, it’s critical that you’re engaging with these potential customers. However with 95 million photos shared, on Instagram alone, every single day, it is important that your food photography stands out and doesn’t just get swiped past.
Lancashire food photographer, Jak Spedding, has these five tips to turn your social media all the way from a gentle sauté to seriously well done.
1. Natural light
If you have a large window available to you then, beyond spending thousands of pounds on professional lighting equipment, you aren’t going to get any better light.
Try to choose a nice diffused light which doesn’t produce hard shadows on your subject.
A good way to avoid this is to hold a piece of white cloth over the window and using a piece of white card to bounce back some of the light into the shadows is also a good trick to help balance your shot out.
2. Flat lay isn’t always the right way
The current craze, flat lay images, whereby the plate is shot from above is everywhere.
There is a good reason for this, as people are naturally attracted to circles, but with so much of it out there it’s beginning to become diluted and in order to make your images stand out try moving yourself as well as the food to get the best photograph.
3. Tell a story
It’s important your customer can relate with your image.
A great way to do this is to include a human element to your images, whether that’s the chefs hands as they make the dish or somebody in the background of your image it all comes together to create a more detailed picture of the love that goes into creating your food.
Which leads onto.
4. Include your surroundings
If you’re a restaurant, a great way to tell a story is to include your premises in the shots, this not only provides your customers with a view of your restaurant but is also great for brand awareness.
If your logo can be seen in the background of an image which gets shared to thousands of people that’s a lot of free advertising!
Most social media platforms have a limited editing suite built in, Instagram’s is particularly good, but if you want a little more control over your images then standalone apps such as VSCO or Adobe’s Lightroom may come at a small cost but can bring big value to your final images.