In my previous post I discussed a new offering for my business with the introduction of video. In this post, I am going to identify 10 statistics for video marketing in 2018 which will hopefully help you improve your marketing and drive traffic to your website.

1. 80% of all global consumer traffic is predicted to be video by 2018 (Smallbiztrends)

This statistic is mind-blowing and cannot be ignored. Put simply, if you’re looking to drive consumers to your website then you NEED video.

2. Close to half of all internet users will look for a video relating to a service or product before visiting a physical store (ThinkwithGoogle)

This one is huge if you have a physical store or premises which you want your customer to visit. Produce a well shot video and footfall is almost guaranteed to increase. Pair this with my virtual tour photography and you’re onto a winner.

3. 51.9% of professional marketers list video as the best content type for a return on investment (Hubspot)

If it’s working for professional marketers then it’s going to work for you. This statistic has gradually increased year-on-year over the last few years so video is definitely gaining momentum as the best medium to get a return on your investment.

4. 92% of users who watch videos on their mobile phone share it with others (RenderFX)

If you’re looking to gain reach with your posts via social media, then video is the way to do it in 2018. However, it is important to note that the content needs to be relevant and interesting – you can’t just push out any old video and think it is going to be shared instantly.

5. Video generates 1200% more shares than text and images COMBINED (Smallbiztrends)

Again, your video marketing needs to contain engaging content, but video is clearly the king of shareable content.

6. Video in an email increases the click through rate by 200-300% (Hubspot)

GDPR is the phrase on everybody’s lips at the moment and if you want to keep people in your “sales funnel” and get them subscribing to your content and more importantly, staying subscribed and purchasing, then video is clearly the way to do this.

7. Consumers who engage daily with videos on social media do so the most on Facebook (49%), followed by YouTube (32%) and Instagram (24%) (Tubular)

If you’re producing videos with the end result to be getting it in front of as many people as possible then it’s clear that Facebook is where you need to be. However, unless you’re embedding natively or using specific sites such as Vimeo to host your videos then I would definitely recommend putting your videos on YouTube. The world’s second largest search engine, it gives you access to 1 billion users a month and allows you to embed directly to your website too.

8. 60% of viewers will have stopped watching a video by the 2 minute mark (Videoguru)

Personally I think this is actually on the low side – if a service can’t convince me within thirty seconds I’ve usually switched off – but, it’s an important statistic. You need to get your message across fast – the average person can only read/speak 130-140 words a minute, so you have at most 280 words to tell them everything they need to know.

9. 85% of Facebook video is watched without sound (Digiday)

But what do you do when you can’t explain your message with voice? With many people watching videos at work or in a social environment where having their speakers on may not be appropriate, it is imperative that your customer can understand your message without hearing it. This can be as simple as subtitles or a more sophisticated answer such as integrating kinetic typography.

10. The top three types of video marketers find most effective are: testimonials (51%), tutorials (50%) and demonstration videos (49%) (Curata)

If your company is doing well, it’s time to shout about it. By getting genuine customers in front of the camera who have had a positive experience, it will help to get those people who are sitting on the fence to invest in you.
I hope these 10 statistics for video marketing in 2018 have been helpful in providing a case as to why you need to include video in your marketing budget in 2018. If you want to discuss your video marketing then please get in touch.

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